Facebook announces a major update of the Facebook SDK for Android, bringing Share Dialog and more.

Android representing more than 79% of smartphones activated each day, therefore, Facebook has to seriously and permanently, care  this platform.  

Connectikpeople may recall that, in Avril 2013, Facebook had unveiled new and improved products that enable rich native sharing experiences and make it easier to implement Open Graph on
mobile. Since this afternoon, the company announced a major update to the Facebook SDK for Android that brings:

Rich native sharing experiences: this means, henceforth the Share Dialog aims to offer a lightweight and consistent way to enable sharing to significantly enhance people’s sharing experiences from your app and more.

Henceforth the support for Object API makes it easier to integrate Open Graph into your Android apps: this means, you can directly create Open Graph objects and no longer need to host webpages with Open Graph tags.

Facebook also is launching in beta the ability to publish and measure app events for your Android apps.

If previous versions of the SDK allowed developers and advertisers to measure installs driven from our mobile app install ads product, now with app events, you can now also measure the aggregate number of times a predefined action was taken within your app, such as 'add to cart' in a commerce app, 'level achieved' in a game, or other custom events that help you understand the engagement and ROI coming from your mobile ads on Facebook.

With App User ID for custom audiences, you can reach people who have taken specific actions in your Android app (such as installs or purchases) by defining an App User ID, and uploading this encrypted list in to our ads tool as a custom audience.

Facebook has also refreshed the design in the LoginButton control and changed the default text to read - "Log in with Facebook."

Finally with the new Android Dev Center , you can quickly access the tools and resources you need to build apps.