Facebook News Feed: PointRoll announces the results in the evolution of its relationship with Facebook.



With mobile revenue which accounted for 41 % of Facebook’s ad revenue in the second quarter, Facebook knows where there are its growth and wants to deliver the best mobile ads.
Since this afternoon, we have the possibility to learn more about this partnership with PointRoll.
In fact, PointRoll recently tested the new Facebook format, Rich Media Page Post Link Ad. According to PointRoll, the combination of premium placement on Facebook and the interactive ad post
resulted in higher video completion rates.
A two-month campaign run resulted in:
  • 76,871 total actions
  • 20,704 new brand page likes
  • 29,966 likes
  • 585 Comments
  • 39% CTR lift in mobile News Feed over the PointRoll mobile benchmark of 0.15% that includes both mobile web and in-app
  • More than 33 seconds of time spent on the rich-media portion of the Page Post Link Ad on mobile News Feed
 “Consumers respond to rich, relevant ad experiences. We’re pleased to have been one of the first companies to join Facebook in reaching consumers in this innovative way.” said Todd Pasternack, VP of Social Media and Video strategy at PointRoll
About Facebook
Founded in 2004, Facebook's mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what's going on in the world, and to share and express what matters to them.
About PointRoll
Since 2001, PointRoll, a Gannett Company (NYSE: GCI), has transformed the way advertisers, agencies and publishers create, manage and deliver the most effective interactive advertising. Today, PointRoll provides display advertising products including video, mobile, rich media, social, standard display and emerging formats, across all digital screens. With OnPoint, a next generation ad design, delivery and analytics platform, PointRoll enables advertisers to manage and create compelling campaigns more efficiently, connecting with consumers, driving engagement and generating quantifiable results.

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