Have You ever heard about Estimote Beacons? Here is how it can help you!

Very ambitious and innovative as company, Estimote from the Silicon Valley has launched its new product: Estimote Beacons. It is a small, wireless device, which broadcasts radio signals around itself. Designed, to run with the Smartphones, Smartphones that are in range are able to capture these signals and estimate their location very precisely. This means communicate with the beacon to exchange data and information.
Connectikpeople has observed that, each tiny beacon has a built-in Bluetooth^® 4.0 chip, also called a BLE (Bluetooth^® low energy).
According to Estimote, its device can run for up to two years on a
single coin battery. All the hardware is placed into the soft silicone case which has a sticky backside, allowing it to be easily attached to any flat surface like wood, concrete, or glass.
After installation, the Beacons begin transmitting 2.4 GHz Bluetooth^® signals, similar to WiFi. They can communicate with smartphones that are as close as four inches away, or as far as 30 feet away.

To understand how it works, here is an example featured by the company:

‘’John is headed towards his favorite retail store. He has downloaded the store's app to his smartphone. Although it's in his pocket, his phone is picking up signals from the store's beacons.

As John approaches the entrance, the violet beacon in the window sends a personalized message to his phone. John removes it from his pocket and the store's app automatically displays the message on-screen.

John sees some great jeans. He wants to learn more about them. He gets his phone out and a photo and specs of the jeans pop up immediately, thanks to the proximity of the navy blue sensor. He gets another personalized message.

He moves on to the shirt section. The yellow beacon sends a new message to John's phone through the store app, recommending a t-shirt that goes well with the jeans he likes. John decides to buy both the items and uses the store app to purchase them with ease.

John leaves the store and the light blue sensor triggers a confirmation message on his phone. He has purchased two items of clothing and the credit card’’

For the developers, this technology can enrich your mobile apps with micro-location adaptation of the physical world around us.