Magic Quadrant for Web Content Management, 2013: Adobe Systems has been positioned by Gartner, Inc. as a Leader.
The Web Content Management market shows progressively all its assets for
organizations which aim to deliver the ultimate customer experience.
Today Gartner has released a report which highlights this sector. Therefore
we can observe that, according to this report, ‘’Web Content Management (WCM) plays an increasingly important role
in business performance. It has become, in many cases, the central point of coordination for initiatives involving the enterprise’s online presence, and these initiatives have become more sophisticated and more important to enterprises’ business strategies. Thus, WCM is key for organizations wishing to execute a strategy of OCO that embraces areas such as customer experience management, e-commerce, digital marketing, multichannel marketing and website consolidation. WCM’s evolving role continues to drive growth in this market and contribute to its dynamism.”
in business performance. It has become, in many cases, the central point of coordination for initiatives involving the enterprise’s online presence, and these initiatives have become more sophisticated and more important to enterprises’ business strategies. Thus, WCM is key for organizations wishing to execute a strategy of OCO that embraces areas such as customer experience management, e-commerce, digital marketing, multichannel marketing and website consolidation. WCM’s evolving role continues to drive growth in this market and contribute to its dynamism.”
Connectikpeople has also observed that, the evaluation criteria for a
vendor’s ability to execute included product/service, overall viability, sales
execution/pricing, market responsiveness and track record, marketing execution,
customer experience and operations and Criteria for completeness of vision
included market understanding, marketing strategy, sales strategy,
offering/product strategy, business model, vertical/industry strategy, innovation
and geographic strategy.
A complimentary copy of the Gartner, Inc. 2013 “Magic Quadrant for Web Content Management” research report is available
here.
About the Magic Quadrant
Gartner, Inc. Gartner research publications consist of the opinions of
Gartner’s research organization and should not be construed as statements of
fact. Gartner disclaims all warranties, expressed or implied, with respect to
this research, including all warranties of merchantability or fitness for a
particular purpose.
About Adobe Marketing Cloud
Now there’s a place that puts everything digital marketers need in one
spot. It’s called the Adobe Marketing Cloud. It includes a complete set of
analytics, social, advertising, targeting, Web experience management and
cross-channel campaign management solutions and a social-enabled UI that brings
together everything marketers need to know about their campaigns. So marketers
can get from data to insights to action, faster and smarter than ever.
