MTN Ghana Data revenue (excluding SMS) increased by 56,3%.

For the first six months of 2013, the subsidiary of MTN Group has demonstrated its ability to create , the traction with products such as Cloud services, data bundle offerings, and MTN Mobile Money.

In fact, MTN Ghana has generated increasing subscribers by +7,3% to 12,6 million compared to 11,7 million at the end of December
2012 and increasing revenue by 15,3%.

Connectikpeople has observed that, this performance was driven by a targeted subscriber acquisition campaign, which included segmented customer offerings, improved regional distribution structures and numerous promotions.

With market share at 50,5%, MTN Ghana has also recorded good uptake of products like MTN Protect and MTN Play.

Data revenue (excluding SMS) increased by about 56,3%, supported by attractive data bundle offerings, affordable handsets and an improved contribution from MTN Mobile Money. EBITDA rose by about 19,3% and the EBITDA margin expanded by 1,3 percentage points to 39,0%, supported by cost savings across all areas of the business. Network modernisation and expansion remain a key focus given increasing traffic volumes.

Based on these results and the economic conjuncture, we can predict for the six next months, consolidated revenues.