MTN is the BrandFinance South Africa’s 50 Most Valuable Brands.

For the second consecutive year, the South Africa telecom operator, MTN, according to the BrandFinance report, at R43bn, the AAA-rated MTN brand is more than twice as valuable as its closest South African competitor.

So it is a legitimate recognition for this group which invests and works year-on-year to improve and expand its portfolio of services
and product around the world.

 Connectikpeople may recall that, launched in 2012, the BrandFinance South Africa’s 50 Most Valuable Brands survey measures the financial brand value of South African companies that operate both within and outside of South Africa.

 “Our survey shows the combined value of South Africa’s 50 Most Valuable Brands has increased +8% from 2012 to R292 billion. Whilst the technology sector currently produces the most valuable brands globally, South Africa’s most valuable sectors are telecoms and banking. It’s a confirmation that connectivity remains a priority on the African continent, and that telcos such as MTN will remain dominant,” said Ollie Schmitz, Managing Director, BrandFinance South Africa.

Connectikpeople has also observed that, MTN again topped the list as the only African brand on the Millward-Brown BrandZ Top 100 Global Brands survey for 2013. MTN debuted at position 88 in the survey last year, and in 2013, MTN moved up an impressive nine places to position 79, with an overall increase in brand value of 23%.

About Brand Finance

Brand Finance is an independent global business focused on advising strongly branded organisations on how to maximize value through the effective management of their brands and intangible assets. Since it was founded in 1996, Brand Finance has performed thousands of branded business, brand and intangible asset valuations worth trillions of dollars. Brand Finance is headquartered in London and has a network of international offices in Amsterdam, Bangalore, Barcelona, Cape Town, Colombo, Dubai, Durban, Geneva, Helsinki, Hong Kong, Istanbul, Lisbon, Madrid, Moscow, New York, Paris, Sao Paulo, Sydney, Singapore, Toronto and Zagreb.

About the MTN Group

Launched in 1994, the MTN Group is a leading emerging market operator, connecting subscribers in 22 countries in Africa, Asia and the Middle East. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code: “MTN.” As of 30 April 2013, MTN recorded 197.4 million subscribers across its operations in Afghanistan, Benin, Botswana, Cameroon, Cote d’Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo Brazzaville), Rwanda, South Africa, Sudan, South Sudan, Swaziland, Syria, Uganda, Yemen and Zambia.