SAP announced the release of the SAP® Social Contact Intelligence analytic application: stake and opportunity.
Unveiled during the CRM Evolution event, Aug 19 – 21, 2013 in New York City, SAP® Social Contact
Intelligence is part of the SAP® Customer Engagement Intelligence solution. This
means SAP has expanded its portfolio to offer, as from now, with SAP Social
Contact Intelligence, necessary tools to incorporate social
sentiment insights directly into campaigns with the final goal to easily identify and target prospects and influencers and help drive incremental sales.
sentiment insights directly into campaigns with the final goal to easily identify and target prospects and influencers and help drive incremental sales.
Henceforth users can more or less quickly identify the ‘’most’’ influential
and relevant contacts and analyze product and service complaints from social channels.
Connectikpeople may recall that, the SAP® Customer Engagement Intelligence
solution, is a set of applications powered by SAP HANA designed to enable
real-time insight from customer data.
About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 248,500 customers to operate profitably, adapt continuously, and grow sustainably.
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 248,500 customers to operate profitably, adapt continuously, and grow sustainably.
