Study: ‘’Consumers using a mobile device to make a purchase reached almost 20 percent in the Q2.’’
Mobile trend obliges, IBM
Online Retail Index has unveiled its study. In this report, Connectikpeople has
observed that, led by health and beauty and home goods, mobile continued to
dominate with mobile percent of sales reaching 19.4 percent, up 28 percent
compared to 2Q 2012 for U.S. Retail overall.
As key findings of the IBM Online Retail Index, Connectikpeople has nabbed the
data as follow:
· Mobile sales near 20 percent, a 28 percent increase over
2Q 2012, with the Apple iPad generating more online traffic than any other
mobile device;
· Health and beauty sales increased more than 55 percent
over 2Q 2012, as warmer temperatures call for changes in personal care routines
and an increased need for sun protection items;
· As U.S. home goods sales
rose across all channels in the second quarter and stores looked to clear out
summer merchandise to make room for fall goods, online sales of home goods
increased by more than 56 percent year-over-year (YoY).
Specific
highlights from IBM’s 2Q analysis include:
· Housing Recovery Fuels Home Goods Online Spending: According to
the U.S. Commerce Department, new home sales in May were up 29 percent YoY.
This growth is fueling more home remodeling projects, with online home goods
sales up 56 percent YoY. Average order value online reached $413.23, a 26
percent increase over 2Q 2012, with the iPad generating more traffic than any
other mobile device.
· End of Season Discounts Fuel Apparel and Health and Beauty Shopping, as
Retailers Prepare for Back-to-School: As retailers look to purge their
stores of summer merchandise and prepare for the fall season and the
back-to-school shopping frenzy, consumers are reaping the benefits of deeper
discounts. Reduced prices helped to grow online apparel sales, which saw a 21
percent increase YoY.
· Retailer investment in mobile technology fuels online spending.
