Yesterday, SAP announced a multi-year global relationship with the Women’s Tennis Association (WTA): stakes and opportunity.

With this announcement, we can observe that, SAP would like to demonstrate its longstanding commitment to the sport of tennis.

In fact since yesterday, SAP and the WTA will collaborate with the goal to develop innovative technology and apps to further engage
fans, offer players the tools to analyze performance and optimize strategy, and better serve the media.

According to Stacey Allaster, CEO and chairman, WTA, this is a big opportunity for its company to provide revolutionary analysis for their fans, players, coaches and media.

Connectikpeople has also learned that, SAP plans to provide information and cutting-edge analytics to players and coaches post-match. This means that, ‘’the statistics could offer telling insight into tactics during a rally. Not only would this allow players to dissect and analyze their own game, it could also be used to highlight potential weaknesses in opponents and reflect tactics successfully used against them in the past’’.