Dell announced improvements to its channel partner programs: stakes and opportunities.




Henceforth the new improvements include: software-specific enhancements to its PartnerDirect program through four new software competencies, as well as new service provider and referral programs.
Connectikpeople has observed that, the enhancements aim to highlight Dell’s commitment to enabling channel partners to sell end-to-end solutions through one simple program, and increase the scope and revenue potential of their partnerships.
This means, partners selling a mix of Dell hardware and software can now achieve
Premier status through a mixed competency, while an advanced competency offers a path to Premier for partners specializing in a single line of business.
Connectikpeople has also nabbed the official transition of legacy North America and EMEA partners from disparate partner programs such as Quest Partner Circle into the PartnerDirect program.
The new software competencies announced are as follows:
  • Security: Includes identity and access management, as well as network, endpoint and email security
  • Systems Management: Includes client management, performance monitoring, Windows Server management, virtualization and cloud
  • Data Protection: Includes enterprise backup/recovery, virtual protection, application protection and disaster recovery
  • Information Management: Includes database management, business intelligence/analytics, applications and data integration, and big data analytics
In addition, Dell Software partners can now take advantage of vital PartnerDirect benefits including:
  • New paths to Premier status to drive even greater revenue potential, including a blended competency for partners selling Dell’s end-to-end hardware and software offerings
  • Rewards for training and sales achievement through Dell Partner AdvantEdge
  • Marketing and Market Development Funding for lead generation
  • Concierge-level, white glove support from the Certified Partner Resource Desk
  • Free or low-cost, high value online and instructor-led training

Popular Posts