IBM announced a First-of-a-Kind (FOAK) engagement with IndusInd Bank: stakes and opportunity.

Today, the stakes of the personalized services are very important for the development of the enterprises. Therefore any companies fighting to harness and develop this approach inside their businesses.

In this dynamic, IndusInd Bank a Mumbai-based, new generation private bank that offers retail, commercial, transactional and electronic banking products and services has found an agreement
with IBM.

Henceforth IBM will provide innovative technology to enable IndusInd Bank to deepen customer relationships by delivering personalized, location-based recommendations and offers in real time Tech insights and Analyses

Connectikpeople has observed that, as part of its broader strategy, IndusInd Bank is making a major investment to transform its entire front office, every system, process and person that touches the customer, to better anticipate, respond to and capitalize on future events quickly and ahead of its competition.

"IBM’s new technology helps us understand customers as individuals and prepares us to respond more pervasively to the growing opportunities within the digital, social and mobile marketplace,” said Sumant Kathpalia, Head, Consumer Banking, IndusInd, Bank.

The IBM First-of-a-Kind (FOAK) program brings together IBM Researchers and clients to validate new technologies on real business problems and growth opportunities. 

About IndusInd Bank

IndusInd Bank, which commenced operations in 1994, caters to the needs of both consumer and corporate customers. Its technology platform supports multi-channel delivery capabilities. As on June 30, 2013, IndusInd Bank had 530 branches, and 1003 ATMs spread across 380 geographical locations of the country. The Bank also has representative offices in London and Dubai.