IBM unveiled a set of new innovations from its Customer Experience Lab, dedicated to helping business leaders.

Henceforth, according to IBM, leaders could now gain deeper insights into individual customers and transform the way customers experience their products, services and brands through the use of mobile, social, cloud and advanced analytics technologies.

In fact,the IBM Customer Experience Lab team in India has introduced three new

technologies, each focused on driving innovation in social, mobile as well as Big Data and analytics technologies.

·         IBM Edge Analytics connects people with contextual information.

·         Vibes is an enterprise software solution to help CMOs target consumers and communities that care about and participate in their industry.   

·        Social Media Event Tracker Tool (SMETT) leverages natural language processing, text mining technology and advanced analytics to comb through millions of public social network messages to derive meaningful insights.

About IBM Research :

The IBM Customer Experience Lab is headquartered at the Thomas J. Watson Research Center in Yorktown Heights, N.Y., supported by researchers at IBM’s 12 global labs including Africa, Brazil, California, China, India, Israel, Japan, Switzerland, and Texas. The Lab brings together skills across disciplines including service science, industries research, mathematics and business optimization, social, mobile, Smarter Commerce, data mining, cloud computing, security and privacy, cognitive computing and systems management.