IBM wants to Help Companies Improve Marketing Performance in Real-Time: stakes and opportunities.

According to the IBM 2013 State of Marketing Survey , $83 billion in sales is lost each year due to poor, inconsistent customer experiences. Based on this reality, and others, IBM launched the IBM Digital Marketing Network in the cloud , with the final goal to help chief marketing officers (CMOs) and their teams more quickly and easily
integrate new marketing services to measure and improve their effectiveness in real-time.

Connectikpeople has observed that, Part of IBM’s Smarter Commerce initiative, the IBM Digital Marketing Network can syndicate real-time analytics to any marketing service such as Google Display Network, Doubleclick Search and Badgeville, to help marketers create a more consistent and compelling customer experience based on individual buyer behaviors.   

According to IBM, this new network helps marketers improve customer engagement and responses. This means, its users can now monitor real-time activity throughout the network in customized dashboards for e-commerce and mobile, giving digital marketers the ability to view how their campaigns are performing across paid, earned and owned channels. 

IBM's Smarter Commerce

IBM's Smarter Commerce initiative features software and services that help companies transform their business processes to more quickly respond to shifting customer demands in today's digitally-transformed marketplace. The initiative is driven by CMOs and other C-suite executives who are increasingly looking for ways to bring new levels of automation to marketing, sales and fulfillment to secure greater customer loyalty and improve the customer experience.

IBM Cloud Solutions Deployment

In the cloud, IBM clients can start small, deploy departmental solutions, or pursue enterprise wide projects. They have the flexibility to move from one delivery model to another, integration technologies to manage hybrid environments connecting on-premise and cloud solutions, and a full complement of high-value infrastructure and platform services to support the CIO’s comprehensive cloud strategy. In the business-to-consumer industry, more than 60,000 users of IBM’s online digital marketing tools sent more than 130 million emails per month to engage customers.