Predictive analytics technology for line-of-business users and analyst: SAP announced plans to acquire KXEN.
According to certain sources, the market for predictive analytics software
is estimated to be worth US$2 billion today and is expected to exceed US$3
billion in 2017.
Based on this reality and with the goal to complement existing advanced
analytics from SAP, including SAP® Predictive Analysis software, a workbench
for defining, executing and visualizing predictive analysis, SAP ,plans to acquire
KXEN.
According to SAP AG, the addition of KXEN promises powerful and easy-to-use
predictive capabilities for the extensive customer base of industry-leading
cloud and on-premise solutions from SAP. ‘’The combination of KXEN with the advanced analytics,
agile visualization and enterprise business intelligence capabilities from SAP,
along with the SAP HANA® platform is intended to help companies to harness big
data, engage users across the enterprise and aims to execute before their
competitors to gain advantages they never thought possible’’.
Connectikpeople may recall that, KXEN technology extends predictive
analytics tools beyond data scientists to line-of-business users and analysts
in the workplace by automating key modeling and analytical tasks and enabling
faster deployment and adoption.
Therefore, the predictive technology can be used to enhance the value
of core SAP applications for managing operations, customer relationships,
supply chains, risk and fraud. Additionally, the company plans to incorporate KXEN
technology into cloud and on-premise SAP applications built on SAP HANA,
including the SAP® Fraud Management analytic application, SAP® Smart Meter
Analytics software and the SAP® 360 Customer solution.
About KXEN
KXEN is revolutionizing the way companies use predictive analytics to make better decisions on petabytes of big data. Based on patented innovations, the company's flagship product, InfiniteInsight® and its pure cloud-based platform, Cloud Prediction™, deliver orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle – including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 500 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular and Vodafone, KXEN solutions deliver predictive power and infinite insight. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.
KXEN is revolutionizing the way companies use predictive analytics to make better decisions on petabytes of big data. Based on patented innovations, the company's flagship product, InfiniteInsight® and its pure cloud-based platform, Cloud Prediction™, deliver orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle – including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 500 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular and Vodafone, KXEN solutions deliver predictive power and infinite insight. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.
About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 248,500 customers to operate profitably, adapt continuously, and grow sustainably.
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 248,500 customers to operate profitably, adapt continuously, and grow sustainably.
