SAP bolsters its Marketing for Digital, Social and Community by appointing Maggie Fox as senior vice president.
Many could interpret this nomination
as a reward for whichever longtime has closely worked and, will continue to
work with SAP to help develop social media and digital content strategies. But we
can also observe that, this appointment shows Maggie Fox’s abilities to impose herself
as a mentor in its domain.
Henceforth she will report to SAP Chief Marketing
and Communications Officer Jonathan Becher. Connectikpeople may recall that, prior to joining SAP, Fox was founder and CEO of Social Media Group, established in 2006 and one of the world's most highly respected independent agencies helping businesses navigate the socially engaged Web.