Survey: The challenges and opportunities, organizations face when integrating social technologies and practices.
If progressively, social technologies become the place where organizations
or companies’ customers are available in real time, it remains more or
less complex, transform this opportunity in positive experience.
In this dynamic, with the goal to demonstrate how organizations are
leveraging social technologies and practices, Oracle partnered with Social
Media Today and Leader
Networks to survey more than 900 marketing and technology
executives from organizations around the world.
Connectikpeople has observed that, the results showed that transitioning to
a socially enabled enterprise, also known as a social business, is a key
priority for business executives. The study also highlighted the challenges
organizations need to overcome to realize the potential of social technologies
and practices.
Titled “The Socially
Enabled Enterprise,” the global survey of more
than 900 marketing and technology executives looked at the challenges and
opportunities that organizations face when integrating social technologies and
practices.
As Key Findings, Connectikpeople has captured:
·
Becoming socially enabled is a
big priority: Nearly all executives (97 percent) surveyed believe it will be
important for successful organizations to transition to being socially enabled
enterprises. In fact, 72 percent reported that leveraging social media will be
very important for their organizations to be successful in the future.
·
Larger organizations are
leading the charge: Organizations with 50,000 or more employees are much
further along the path to becoming social businesses. In fact, 46 percent of
organizations in that 50,000+ employee category reported that they are already
socially enabled, compared to nearly one-third of companies with less than
5,000 employees.
·
Transition towards a social
business is not expected to be easy: 43 percent of executives stated that it
would take their organizations more than a year to truly leverage social
throughout their businesses.
·
Social plays critical role in
customer care: 60 percent of respondents plan to integrate social business
metrics into customer care initiatives in the next 12 months.
In the same survey, we can observe that, Social business metrics are still
in their infancy, but are expected to be more operationally focused in the
future: ‘’While
companies consider a wide array of social business performance metrics,
currently marketing metrics (awareness, customer satisfaction, and share of
voice) are the leading performance metrics, followed by lead generation and
sales and new product development.
U.S. lags in using social business insights: Organizations outside of the
U.S. are significantly more likely to use social business insights for new
product development and R&D: Non-U.S. at 38.6% compared to 29.5% for U.S’’.
About Social Media Today
Social Media Today is an independent, online community for professionals in
PR, marketing, advertising or any other discipline where a thorough
understanding of social media is mission-critical. Every day, we provide
insight and host lively debate about the tools, platforms, companies and
personalities that are revolutionizing the way we consume information.
About Leader Networks
Leader Networks is a research and strategy consulting group focused on
helping organizations build deeper B2B relationships with key stakeholders,
thus creating significant competitive advantage and outstanding business
results. We guide firms in the strategic use and deployment of online social
tools and techniques, including developing innovative ways to listen to, learn
about, interact with and build trust across a wide range of constituencies
including prospective and current customers, suppliers, partners, and employees
via B2B online communities and social business initiatives.
About Oracle
Oracle engineers hardware and software to work together in the cloud and in
your data center. For more information about Oracle (NYSE:ORCL).
