The impact of mobile telephony and technology in our daily lives: MTN has launched a new global brand campaign.

Following the encouraging financial results for the first six months of2013, MTN, has send a new message to its global customers. Between seductions, emotion, nostalgia and more, this new global commercial campaign aims to introduce MTN Group at core of innovation.

According to MTN, this new global brand campaign which gives people a nostalgic and aspirational feel about the impact of mobile telephony and
technology in our daily lives.

Connectikpeople has observed that, the campaign, through audio-visual and print commercials, traces the evolution of the wallet and the book. ‘’From the leather draw-string purse of the late 1600s, and the scrolls of 2400BC, the campaign tells the story of how both items, through technology, have morphed into a sim card and a mobile device’’.

The television commercials will be broadcast on terrestrial and satellite TV across MTN’s 22 markets in Africa and the Middle East from this month.

“The campaign is our way of communicating how, through the evolution of the MTN sim card, peoples’ lives have become simpler and more convenient. Today, the sim card gives you more than just voice and data; you can do your financial transactions and read your books at any time, from your mobile phone,” said Jennifer Forrester, Executive for Group Marketing at MTN.

The campaign also aims to give viewers a glimpse of what a bold, new digital world, as promised by MTN, might look like for customers in the near future. 
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