Analytics software that helps communications service providers (CSPs): IBM acquired The Now Factory: Stakes and opportunities.

The capacity to analyse data in real time and the ability to create value around them represent nowadays an important stake for everyone. By acquiring The Now Factory, IBM expands and consolidates its portfolio (IBM MobileFirst Analytics) and long term strategy to support strong expected growth in big data and analytics.

In fact IBM targets $20 billion in revenue by 2015, in big data and analytics. Henceforth using The Now Factory’s software, IBM clients can gain real-time insights
into their customers by analyzing massive quantities of network and business data. This also means, CSPs can use The Now Factory’s software to analyze customer usage of 3G and 4G LTE data services and identify high volume pre-paid subscribers. 

Connectikpeople may recall that, the demand for this type of software is being driven by the explosion of growth in the volume of real-time data that is being produced by mobile devices and the strain it is putting on mobile networks to collect and process events instantly, monitor their performance, and understand the impact of customer interaction.  

Now, The Now Factory enhances IBM’s Big Data Platform to bring a new class of analytics solutions to the market. The Now Factory’s clients can also now access IBM PureData System for Analytics and Hadoop-based IBM InfoSphere BigInsights for exploration and deep analysis of subscriber and network data.  

The acquisition is expected to be completed in the fourth quarter of 2013 and The Now Factory will become part of IBM's Software Group.  

About IBM Big Data and Analytics

Each day we create 2.5 quintillion bytes of data generated by a variety of sources -- from climate information, to posts on social media sites, and from purchase transaction records to healthcare medical images. At IBM we believe that big data and analytics are a catalyst to help clients become more competitive and drive growth. IBM is helping clients harness this big data to uncover valuable insights, and transform their business. IBM has established the world's deepest and broadest portfolio of big data technologies and solutions, spanning services, software, research and hardware.