Dear professionals, today, Adobe unveils Major Innovations in Adobe Analytics
Henceforth Adobe Analytics features Predictive Anomaly Detection, Enhanced
Mobile App Measurement, Real-time Data Visualizations and Robust Video Metrics.
According to Adobe, the upgrades are designed to significantly enhance
marketers’
and data analysts’ abilities to rapidly identify and take action on
critical insights for their business.
Therefore, we have:
- Predictive Analytics (Anomaly Detection) : New predictive capabilities enable marketers and data analysts to quickly uncover critical insights through automated Anomaly Detection. Anomaly Detection can be accessed from the Adobe Marketing Cloud interface and in the new Adobe Analytics iOS App for mobile device reporting. It can also be integrated into customized marketing dashboards through open APIs.
- Advanced Real-Time Reporting : Adobe Analytics enable marketers, editors, and business users to better understand content consumption, campaign success, and on-site conversion as it happens.
- Data Visualization Upgrades : Marketers can now filter real-time streams of data to isolate key metrics and visually depict insights such as whether a retailer’s “daily deal” is performing, and what times of the day orders are being placed on their site. Additionally, real time reporting visualizations can be toggled for display on big screen TVs and large computer monitors in a news room or a marketing department war room.
- Mobile Analytics : The new mobile app software developer kit (SDK) enables full access to analyze data collected from mobile apps in Adobe Analytics.
- In-app Conversion Analysis : marketers can understand how users complete key actions such as purchasing an item after first viewing.
- Video Metrics : Upgraded video metrics provide video publishers powerful, standardized video analytics reporting and measurement capabilities.
