E-payment for Merchant: here is how MasterCard and Parkeon play their partition in US and Europe.
Progressively, we observe that, the e-payment solutions providers approach the daily activities of their customers and needs in terms of shopping, entertainment, and commerce. Therefore with this partnership, the goal is, to deliver relevant rewards to shoppers at the right moment and in the
right place. For local businesses, the goal is to allow them to showcase
relevant and appropriate merchant offers in a highly targeted way.
Connectikpeople has observed that, compared to certain solutions, it will
not smartphone app installation. A full scale deployment of the merchant offers
solution is
currently expected to begin at the start of 2014 across Europe and
the US. .
“The way we shop is changing and
today’s shopper wants to feel that they are getting the best and most
personalized experience possible. By combining MasterCard’s global network,
data and technology assets together with Parkeon’s global distribution
infrastructure, we can start the retail experience from the moment we get out
of our cars. At MasterCard, we have the opportunity to reinvent and rewire the
way people interact with retailers by providing solutions and experiences that
work for both the retailer and the shopper. Through our partnership with
Parkeon we continue to put the customer journey first by creating products and
experiences that are tailored and relevant to local shoppers.” said Hany Fam,
President, Global Strategic Alliances at MasterCard.
About Parkeon
Parkeon is a key player in the sector of urban mobility. By providing a
single offer encompassing parking management solutions and ticketing solutions
for public transport, Parkeon is now present in 55 countries and is
accelerating its growth in emerging markets such as Eastern Europe, Asia and
Latin America. Parkeon’s capacity for continuous innovation is demonstrated
every day. Systems and equipment provided by Parkeon facilitate management and
mobility in more than 3000 cities. Parkeon employs over 1,000 employees
worldwide and achieved revenues of 168 million euros in 2012.
About MasterCard
MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We
operate the world’s fastest payments processing network, connecting
consumers, financial institutions, merchants, governments and businesses in
more than 210 countries and territories. MasterCard’s products and solutions
make everyday commerce activities such as shopping, traveling, running a
business and managing finances easier,
more secure and more efficient for everyone.
