Global research survey into Digital Transformation: ‘here is why organizations are struggling to translate this opportunity into a vision for change’
PDF - 1.44 MB’’, this survey shows that while the potential opportunity of Digital
Transformation is absolutely clear, the journey to get there is not.
Connectikpeople has observed that, the study led by Capgemini Consulting, in partnership with MIT Sloan Management Review involves about 1.500 executives in 106 countries: 78% of respondents feel that Digital Transformation will be critical to
their organization within the next
two years. Where Digital Transformation is a permanent fixture on the executive
agenda, 81% of people believe it
will give their company a competitive advantage. However, business leaders are
struggling to translate this opportunity into a vision for change or a roadmap
for execution. 63% of people
said the pace of technology change in their organizations is too slow. Connectikpeople has observed that, the study led by Capgemini Consulting, in partnership with MIT Sloan Management Review involves about 1.500 executives in 106 countries: 78% of respondents feel that Digital Transformation will be critical to
Always, according to the same survey :
- Engaging the organization. Competing priorities and lack of digital skills were the top two challenges in execution.
- Getting leadership aligned and committed to Digital Transformation. Lack of urgency or no “burning platform” was the number one most cited organizational barrier. In addition, only 36% of leaders have shared a vision for Digital Transformation with their employees (but within the third that have shared a vision, 93% of employees are behind it).
- Making the case for Digital Transformation. Only about half of organizations create business cases for digital investments.
- Putting the right governance structures in place. 40% said they had no formal governance practices around Digital Transformation and only 26% are using KPIs to track progress.
The report highlights Starbucks as a company that has made a strong move. It created a vice president of digital ventures role, hiring Adam Brotman to fill it. His first move was to offer free Wi-Fi in Starbucks shops, along with a digital landing page with a variety of digital media choices, including free content from publications like the Economist.
About Capgemini Consulting:
Capgemini Consulting is the global strategy and transformation consulting organization of the Capgemini Group, specializing in advising and supporting enterprises in significant transformation, from innovative strategy to execution and with an unstinting focus on results. With the new digital economy creating significant disruptions and opportunities, our global team of over 3,600 talented individuals work with leading companies and governments to master Digital Transformation, drawing on our understanding of the digital economy and our leadership in business transformation and organizational change.
About Capgemini
With more than 125,000 people in 44 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2012 global revenues of EUR 10.3 billion. Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business Experience™, and draws on Rightshore®, its worldwide delivery model. www.capgemini.com.
About MIT Sloan Management Review
MIT Sloan Management Review leads the discourse among academic researchers, business executives and other influential thought leaders about advances in management practice that are transforming how people lead and innovate. MIT SMR disseminates new management research and innovative ideas so that thoughtful executives can capitalize on the opportunities generated by rapid organizational, technological and societal change.
