Here is how Google introduces Google Certified Shops UK.

Following the introduction of the free certification programme last year in the US to help consumers shop online with confidence and create new opportunities for businesses to build trust and loyalty with their customers, Google expands its programme in UK

This means, Google is piloting Google Certified Shops with select retailers in the UK.

For those who unfamiliar, Connectikpeople may recall that:

·        Google Certified Shops helps consumers find online merchants that aims to offer a consistently great customer experience, including excellent service and reliable dispatch.

·        Qualifying retailers display the Google Certified Shops badge on their site, letting visitors know that they can trust that store.

·        When a shopper hovers over the badge, they’ll see helpful performance metrics, plus information about free purchase protection from Google.

Google also announced that, if a shopper has an issue with a Google Certified Shop protected purchase, Google will be there to help, including protecting eligible orders for up to £1,000 (http://goo.gl/LXfiH2 ).

If you’re a retailer and interested in the programme, you can http://goo.gl/RIFgNY . To learn more about Google Certified Shops, visit http://www.google.co.uk/certifiedshops .