Here is how the new Login and Pay with Amazon service aims to help companies and customers in just a few clicks.

The compete around tools and online payment technologies is increasingly very hard, in terms of easiness, and approachs offered. Progressively we observe that, each niche is harnessed. In this dynamic, today, Amazon released a new service that aims to streamline how customers transact with online merchants.

Connectikpeople has observed that, Loginand Pay with Amazon aims to allow participating companies to empower customers to go from browsing to buying in just a
few clicks using their Amazon account information.

According to Amazon, Login and Pay with Amazon helps replace guest checkouts with recognized customers, leading to improved services which could include: managing and tracking orders, purchase history detail, special discounts, instant access to shipping addresses and payment methods.

Login and Pay with Amazon works on tablet, mobile, and desktop devices.

Regarding developers, they can implement Login and Pay with Amazon with existing websites using a set of widgets and APIs to embed on the site and integrate with back-end systems.