Here is why IBM has Acquired The Now Factory.

The stakes here turn around the real-time insights, massive quantities of network and business data.

Connectikpeople observes that progressively IBM is establishing one of the world’s deepest portfolios of Big Data and Analytics technologies and industry expertise, including almost 9,000 dedicated business analytics and optimization consultants, over 500 patents and 400 researchers.

By acquiring The Now Factory, IBM becomes definitely a provider of analytics software that helps communications service providers (CSPs) to deliver better customer experiences and drive new revenue opportunities.

Henceforth, The Now Factory:

·        Enhances IBM’s Big Data Platform to bring a new class of analytics solutions to the market.

·        The Now Factory’s clients can also access IBM PureData System for Analytics and Hadoop-based IBM InfoSphere BigInsights for exploration and deep analysis of subscriber and network data.  

Connectikpeople may also recall that, this acquisition also complements the IBM MobileFirst Analytics portfolio, which is designed to enhance the way organizations analyze mobile device usage to provide exceptional customer experiences.