Here is why Onavo joined the Facebook team yesterday!

The stakes around and at core of online data are phenomenal, in terms of business opportunities, Applications, demographic studies and more. This reality is the core of Facebook business. Therefore all that can help this company to harness deeply the data of its members is welcome.  In this dynamic, Facebook after having failed to buy Waze, has

acquired Onavo.

For those who unfamiliar, Connectikpeople may recall that, Onavo develops mobile utility apps based on real engagement data. Their service aims to help people save money through more efficient use of data, and also helps developers, large and small, design better experiences for people. 

This means Facebook will henceforth be able to make efficient use of data from its members.

Under the terms of agreement, Onavo continues running the Onavo mobile utility apps as a standalone brand. Onavo’s Tel-Aviv office will remain open for business and will become Facebook’s new Israeli office.