Media industry and Hollywood: Orange and Havas Media announced the opening of a new joint research and business centre in Los Angeles.

Orange pursues its investments around the Silicon Valley. This French company wants harness the dynamic of innovations and creativity available in this lieu.

Therefore in partnership with Media industry the centre, named SiliWood, aims to support the growing interest of brands and agencies in potential industry developments generated by the crossover between
the media industry and Hollywood.

Connectikpeople has learned that, the research team at SiliWood will identify innovations in the short- to mid-term resulting from the convergence of what many in the industry are calling “The Big 4”: Media, Content, Technology and Data Science. Initially the teams will leverage studios, start-ups, VCs and world renowned universities in the Los Angeles area.

“Orange has expertise in converging digital content at the network and device level. By joining with Havas in the heart of the entertainment ecosystem we hope to take a deeper look at the business and talent issues around digital storytelling.” said Élie Girard, Group EVP for Strategy and Development at Orange.