Oracle Eloqua accommodates new Features and Enhancements: stakes and opportunities.

Talk about stakes and opportunities here involve Modern Marketers, Better Customer Experiences and Faster Time to Revenue.

Based on the reality that, managing multi-channel marketing campaigns that deliver the best possible customer experiences and the highest return on investment is the goal of today’s modern marketer, Oracle has

announced new features and enhancements to Oracle Eloqua.

Connectikpeople may recall that, Oracle Eloqua, is a flexible platform that aims to help modern marketers improve targeting, engagement, conversions and analysis.

Henceforth new Enhancements and features aim to help modern marketers, organizations of all sizes and from across all industries improve targeting, engagement, conversions, and analysis across digital, social and mobile channels through the use of technology.

Therefore new features include:

·        Oracle Eloqua AdFocus: to dynamically create, manage and measure display ads.

Intelligently target only key accounts or prospects that you want to reach with display ads, and more.

·        Oracle Eloqua Profiler: an intuitive and familiar social UI that gives sales reps one, detailed view of the prospect.

·        Marketing Resource Management: capabilities create more secure and controlled access to marketing resources and data.

·        Integrated Sales and Marketing Funnel: gives marketing and sales users, cross-functional teams, and executive management a consistent and clear view of pipeline performance.

Eloqua AppCloud now provides modern marketers with:

·         Broader range of marketing applications that can help expand and enrich sales and marketing efforts.

Finally, new Social Capabilities, bring better tracking of social activities for a more complete customer profile.