Oracle today has acquired Compendium: stakes and opportunities for companies.

If Oracle was more or less isolated in this ecosystem, with this acquisition the company expands and consolidates its portfolio. Henceforth Oracle aims to efficiency helps its customers plan, produce and deliver engaging content across multiple channels.

As of now, Compendium’s solution complements Oracle’s Eloqua Marketing Cloud which is a part of Oracle’s

comprehensive Customer Experience solution.

The combination of Oracle Eloqua Marketing Cloud with Compendium is expected to enable marketers to align persona-based content to customers’ digital body language to increase “top-of-funnel” customer engagement, improve the quality of sales leads, and more. 

Connectikpeople may recall that, Compendium’s data-driven approach aligns relevant content with customer data and profiles to help companies more effectively attract prospects, engage buyers, accelerate conversion of prospects to opportunities, increase adoption, and drive revenue growth.