Study: Among 3G/4G-enabled tablet owners, only half (49 percent) pay for a data plan: stakes and opportunities.

Pending the holiday season, which brings a lot of excitements around recent product announcements, according to research released yesterday by the Consumer Electronics Association (CEA), nearly three in ten (29 percent) tablet owners report owning a tablet with 3G/4G connectivity, only half (49 percent) of U.S. online consumers

indicate they actually pay for a data plan personally. .

Connectikpeople has also observed that, with 25 percent paying for a tablet data plan separately from any other data plan they may have 23 percent paying for a bundled data plan with their existing smartphone. 50 % say they do not pay for a data plan.

According to the same report, tablet ownership rates remain steady since last quarter. Four in ten (41 percent) online U.S. consumers indicate they own a tablet as of September 2013, holding steady with ownership since March 2013 (40 percent). Tablet ownership remains highest for adults ages 25-34 this quarter at 52 percent, while ownership rates among adults ages 35-44 is 48 percent.

The complete study is available free to CEA member companies at members.CE.org. Non-members may purchase the study for $399 at the CEA store.

About CEA:

The Consumer Electronics Association (CEA) is the technology trade association representing the $203 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services.