Study: Operators can use VoLTE and RCS services, ultimately to retain their subscribers, and also increase revenues
Progressively the competitive VoLTE
and RCS services appear like a relevant alternative to help Mobile carriers to
increase their revenues and improve their services.
According to ABI Research, the eager acceptance of OTT applications is
greatly expanding the overall messaging market and comes partly at the
expense
of legacy text messaging.
Connectikpeople has also observe that, ABI Research finds the deployment of
competitive VoLTE and RCS services will help operators retain 65% of their
former messaging market share.
But the study precises that, however, the many free and low-cost
alternatives available to consumers are still a worrying concern for operators.
‘’Operators can use VoLTE and RCS services, ultimately to retain their
subscribers, and also increase revenues that will come with the many
innovations from third party developers. The quality of services that
VoLTE and RCS can provide to their customers will be as table stakes in the
mobile device, and prove compelling to subscribers’’.
ABI Research also finds that the leading infrastructure vendors, Ericsson,
Alcatel-Lucent, Huawei, and NSN all have compelling RCS solutions. ‘’There are
also various specialists with RCS-based solutions available for operators.
Companies like, Acision RCS, BroadSoft, Syniverse, Kineto and more also provide
the Mobile Network Operators the means to overpower OTTs in the market’’.