Survey Highlights Business Value of Modern Marketing Techniques and Factors Driving Increased Adoption.

Connectikpeople has received this survey today, where progressively , it appears that, Small-to-medium (SMB) size companies are faced with a complex set of marketing challenges as they look to drive the best customer experience, understand and engage their audiences, accelerate sales cycles, and deliver the fastest time to revenue.

Therefore, to understand how SMBs are addressing these challenges and implementing modern marketing techniques, Oracle Eloqua partnered with BtoB magazine to survey

204 executives from companies with revenues of $25 million to $200 million. The findings suggest SMB marketers are quickly adopting modern-marketing techniques to engage customers, drive revenue, and demonstrate value to the business.

Entitled, “SMBs: Maximizing Synergies in Technology, Branding, Customer Interaction.”, Connectikpeople has observed that key Findings include:

·        The business value of modern marketing techniques: 72 percent of SMB marketers believe modern marketing solutions that facilitate targeting, engagement, conversions, analysis, and marketing technology will result in better sales.

·        64 percent of SMB marketers identified the ability to track ROI. The maturation of digital demand generation and lead nurturing (53 percent) and the emergence of social media (52 percent) also are prominently noted.

·        55 percent of SMB marketers believe that the most important benefit that vendors can provide is communicating the value of their investment in technology.

In assessing the marketing state of their companies in 2012, 30 percent of SMB marketers indicated they were “strong” or “complete” adopters of modern marketing capabilities. For 2013, that estimation rises to 49 percent, and in 2014 to 74 percent of SMB marketers.