Sustainable anti-ageing active ingredients: Oriflame announced investment in the cultivation of its own plant stem cell cultures.

This approach (use of plant stem cells), reflects Oriflame core identity of fulfilling its dreams in a natural, progressive and ethical way.

Henceforth, this innovative capability will allow Oriflame to develop powerful anti-ageing ingredients that can boost and rejuvenate ageing skin.

The technique, aims to be sustainable and 100% traceable, allows for the production of

active ingredients.

According to Oriflame using plant stem cells brings a set of benefits:

‘’Reduced water consumption: the production of an active from plant stem cells requires roughly ten times less water than traditional methods.

Conserving natural resources: fields can instead be used for vital food cultivation; less energy is consumed in harvesting and processing.

Protecting biodiversity: only a very small part of a plant is needed to initiate a plant stem cell line, for example 1 kg of cells equates to 5,000 flowers. Moreover, no plants need to be picked from the wild.

Increased quality and purity: the purity, safety and quality of the ingredients are not affected by environmental pollution. Seasonal and geographical variations are eliminated and the batch-to-batch quality is guaranteed’’.

Connectikpeople may recall that, Oriflame’s work on plant stem cells began in December 2012 at its Skin Research Institute in Stockholm. Oriflame has also entered into a collaborative partnership with Swedish company In vitro Plant-tech AB, specialised in biomanufacturing of cell cultures and explants from medicinal plants.

About Oriflame

 Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through over 3 million independent Oriflame Consultants, generating annual sales of around €1.5 billion. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame is a Luxembourg company group with corporate offices in Luxembourg and Switzerland.