According to IBM, More than half of midmarket companies lack an integrated digital strategy.

We talk about an IBM global study of C-Suite leaders which uncovers what IBM calls a surprising fact about small and midsize companies: ‘’they may not be as digitally savvy as they'd like’’.   

Among the survey's top findings captured by Connectikpeople, we have:

• 65% of the midmarket C-Suite business executives recognized that the lack of a cohesive social media plan is the biggest barrier to doing more in the digital space.
• More than half of respondents also cite the need to better understand how social media fits with other operational priorities, and how to measure its return on investment.

Based on these main elements, we can observe that, these companies need assistance, relevant contents , comments, predictions, insights, analyses, surveys , studies. This is why Connectikpeople exists.

The study presents an environment where technology has become the dominant driver of business change, and leaders are moving quickly to open up their organizations. The survey also indicated companies which have successfully fused the digital and physical, including Big Data analytics, mobile and cloud, to achieve transformation were 26% more likely to outperform their rivals. 

To illustrate its surveys, IBM leverages on two successful cases: Music Mastermind, a Calabasas, CA-based tech startup and Coriell Life Sciences.

According to IBM survey:

1.     Music Mastermind, a Calabasas, CA-based tech startup wanted to provide a way for consumers to create their own digital music content and share it with the world. To accomplish these goals, the company teamed with an IBM Business Partner, Micro Strategies, to deploy IBM cloud technology to address this business challenge. 

2.     Coriell Life Sciences, helps to reshape how medicine and analytics interact, uses IBM cloud technology; therefore Coriell researchers can now collaborate and analyze a patient's DNA and gene sequencing data,  3.2 billion data points , and generate reports that model how well a given drug could work based on an individual’s DNA.

And the survey concludes: ‘’Analytics, mobile and cloud technologies allow small and midsize businesses (SMBs) to tap into the social channels of influential customers who have a deep interest in their products and services.  Engaging these digital influencers helps brands connect on a deeper level with current and future customers. The future of brand strategy will include an ability to demonstrate authenticity to those who actually help define an SMB's markets, and then turn customers into influencers’’.