According to IBM Survey, Speed and Analytics are Key Drivers in Mobile Adoption for Organizations.

This findings captured by Connectikpeople is revealing that 90 percent of global organizations surveyed are willing to sustain or increase their investments in mobile technologies over the next 12-18 months.

Conneectikpeople has observed that:

·        One of the reasons for increased investments is the measurable impact on speed and productivity.

·        based on responses from more than 600 survey participants in 29 countries and eight industries, the report, “The ‘Upwardly Mobile’ Enterprise: Setting the Strategic Agenda,” highlights the business advantages of using mobile technologies to fundamentally change how organizations interact with customers, and develop and deliver innovative products and services to market.

·        The report examines a subset of respondents called “mobile strategy leaders,” which are defined as organizations that have already established a clear direction for their mobile efforts and consider their mobile strategies something that distinguishes them
from their peers.

·        Of the leaders surveyed, 73 percent report measurable returns on their mobile investments, while 81 percent say mobile has fundamentally changed how they do business.  

·        While only 20 percent of organizations today believe they have a superior or leading mobile strategy compared with their industry peers, more than double that amount (44 percent) anticipate their mobility strategy to be ahead of their peers in the next three years. 

·        Mobile leaders are making noteworthy investments in bring your own device (BYOD) strategies.  

·        While the data demonstrates strong headway is being made in mobile, global organizations that are categorized as mobile strategy leaders are in the minority (14 percent).

Connectikpeople has also observed that, in the same report that the top three mobile challenges facing organizations are:

• Integrating mobile apps with existing systems (54 percent)
• Implementing end-to-end mobile security solutions for devices and apps (53 percent)
• Reacting to changes in technology and mobile devices in a reasonable period of time (51 percent) 

Mobile strategy leaders excel in several high-impact categories including analytics, speed, integration and security:

• Analytics: Roughly 70 percent or more of leaders surveyed describe themselves as effective in areas such as addressing structured and unstructured mobile data, handling large volumes of data, analyzing mobile data and taking action based on that data. Less than 37 percent of non-leaders are equipped to deal with these issues.  

• Speed: Survey findings reinforce one of the key strengths of an effective mobile environment: the timely delivery of information and insight to service customers regardless of location. In fact, 58 percent of all respondents report that a key benefit of using mobile to improve employee productivity is faster customer response time. In addition to focusing on expanding their network infrastructure, 78 percent of leaders (versus 44 percent of non-leaders) are planning to increase their investment in an employee’s ability to work outside the office.
• Integration: Mobile strategy leaders cite integration as an area where they have been more successful compared to their peers. Of mobile leaders, 70 percent or more indicate they have been successful in ensuring interoperability with other systems, leveraging APIs for external or cloud-provided data services, and providing service-oriented architecture and sharing information among systems/devices. However, approximately 40 percent or fewer of non-leaders report being successful with these tasks.
• Security: Mobile strategy leaders recognize the importance of making mobile capabilities secure with 79 percent reporting that their organizations have well-documented policies in place for employees using mobile devices (versus 48 percent of non-leaders). Overall, leaders are more effective at addressing mobile security issues, prioritizing around protection of data, secure connectivity and device management among other areas.  

Regarding Banking Industry:

Comparing responses from banking industry participants against peers in other industries provides insight into how this market is prioritizing mobility. For example, 51 percent of banking organizations report measurable ROI from their mobile initiatives, compared to 34 percent of their peers. In terms of increasing employee productivity in the field, a few areas where banking organizations stand apart from peers is their emphasis on using mobile to improve internal collaboration, provide sales force enablement tools and enable employee self service.  

Compared to mobile leaders, banking organizations have improvements to make when it comes to BYOD adoption. Findings showed that 37 percent of banking respondents say their organization has adopted a BYOD approach, compared to 66 percent of leaders that have implemented BYOD.  To download the full report, visit http://ibm.co/mobileibv.