According to SAP Survey Retailers “Don’t Know Where New Skilled Managers Will Come From, Don’t See Required Skills…’’

According to this survey captured by Connectikpeople, in an environment where the ability to understand and manage technology and data is increasingly in demand, retailers are worried about filling management positions with employees that have the strategic skill sets needed.

Retailers see a need for functional competencies leaning toward technology and data skills, even more than general business and people management. But the survey revealed that 84 percent of retailers are worried that it will be challenging to find

employees with these skills.

93 percent of survey respondents said hiring will not decrease over the next two to three years. When asked to specify which skills are in high demand, retailers indicated they are focused on filling management-level roles that have a strategic impact on the business, such as:

• Understanding and applying business analytics and Big Data in retail (80 percent)
• Optimizing the retail business for omni-channel commerce (72 percent)
• Analyzing consumer buying behavior for improved operations (55 percent)

97 percent of the retailers surveyed are aware of the challenge of finding and training employees for new skill sets. Retailers plan to approach this challenge using a mix of activities.

The majority (75 percent) plan to hire new people from outside the organization to fill these roles, if they can find them. More than half said they plan to use in-house educational resources or organically develop new skills through experience and training. And 53 percent plan to offer external education opportunities to current employees to improve skills.

Connectikpeople may recall that, SAP surveyed 76 retail managers from top-tier retail brands at the SAP Retail Forum North America, held last month in Dallas, Texas, and attended by retailers including Zappos, PGA Tour Superstore, Luxottica, eBay, Sports Basement and Shane Company.