By leveraging the Internet of Everything (IoE), retailers have the ability to grow profits by more than $460 billion over the next 10 years, said Cisco® research.

Here, we talk about Internet of Everything in Stores. This technology progressively generates a lot excitements and curiosity among a set of organizations; people want to know how this trend can help them.

A recent report from Cisco® research, captured by Connectikpeople has found that U.S. retailers have the ability to grow profits by more than $460 billion over the next 10 years by leveraging the Internet of Everything (IoE), and a new study

shows retailers how to begin to capture that value.

  According to a Zogby Analytics poll commissioned by Cisco:

·        More than 60 percent of tech-savvy shoppers said that they would be more likely to visit or shop at a store that offers smartphone apps and other in-store online services,

·         Nearly 30 percent of tech-savvy shoppers live in households that earned more than $100,000 per year ,

·        The most tech-savvy of all in-store shoppers are the first generation of smartphone natives: 18-to-24-year-olds,

·         More than 80 percent of 18-to-24-year-olds own a smartphone, yet more than 75 percent plan on doing the majority of their holiday shopping at retail stores,

·        More than 95 percent found it valuable to receive holiday discounts/coupons via text or smartphone apps, and to use their smartphones to quickly check prices and order out-of-stock items with free delivery when shopping in a physical store,

·        Only 29 percent of young consumers have used a retailer's app on their smartphone, why? Because almost 40 percent reported that they didn't even know that retailer smartphone apps existed.  This implies that retailers have a significant opportunity to increase awareness of or create apps, mobile websites, and other smartphone offerings and to connect with shoppers through technology while they are in the store.

Regarding the growing role of the Smartphone and other retail IoE and Tech Trends, Connectikpeople observes that:

• Twenty-eight percent of all respondents would find it valuable if the store they were shopping in had smart mirrors that, based on what they were trying on  could offer complementary products and help them visualize them.
• One in three shoppers is interested in retail programs that could use their profile and shopping history to alert their smartphone when they are near items that they may like in the store.
• More than 40 percent would use a smartphone app to secure a checkout appointment time and bypass waiting at a retail store cash register line on Black Friday or throughout the holiday season.

For those who, unfamiliar Connectikpeople recalls that the Internet of Everything is billed as the networked connection of people, process, data, and things.  You can find out more about this research and the IoE, via internetofeverything.com.