Digital Marketing Center: here is how Tec de Monterrey and IBM want to Boost Innovation in Latin America.

After having captured this announcement, at Connectikpeople we have said wooh!, wooh because the center will offer the latest Big Data, analytics and smarter marketing tools to faculty, students and entrepreneurs.

This means, students will be able to use the center to develop next-generation digital marketing skills, including customizing marketing strategies, modeling purchasing patterns, and using tools to measure return-on-investment to

maximize effectiveness of digital campaigns.

Connectikpeople can observe that, the center will use technology built on the IBM POWER 7 platform as well as an array of Smarter Commerce software (use to improve the ins-store shopping experience across mobile, social and digital channels).

In the same dynamic, other collaborations between IBM and Tecnologico de Monterrey which include the System Z Experience Center in the State of Mexico Campus and Power Center in Santa Fe Campus, both programs to advance the latest programming skills, and the Smarter Traffic Center in the State of Mexico Campus, where students and IBMers explore how Big Data and analytics can solve the world's traffic congestion problems.