IBM inventors’ new patent unveiled a unified approach to enable companies to deliver personalized offerings.

(Credit:IBM)

IBM more than ever consolidates its position as one of the leading actors in the Cloud computing ecosystem. Its new technique combines Big Data from distributed cloud services with data stored on local IT systems. The goal here is to provide new insights that can enable businesses to more efficiently and effectively market and serve their

customers.

Based also on the reality that, mobile consumers, businesses need the ability to switch between the cloud and local systems to gather and compare insights from multiple sources, the cloud computing invention, for which IBM received U.S. Patent #8,504,400: Dynamically Optimized Distributed Cloud Computing-based Business Process Management (BPM) System, is welcome with its capacity to make it easier to manage business operations and gain new insights by accessing, integrating and analyzing data .

According to IBM, IBM’s patented cloud BPM invention furthers the company’s commitment to helping organizations of all sizes gain new business benefits from cloud computing, such as new ways to optimize business process and related big data flows within the cloud and lower costs with greater efficiencies.