MTN XtraTime generates encouraging results in Swaziland: stakes and opportunities.
Available in 7 markets where MTN operates, this service for those who
unfamiliar, allows prepaid customers to get an advance on airtime when their
limit is exhausted.
In Swaziland the service is a collaboration between MTN Swaziland and its
implementation partner, Mobile Decisioning Holdings.
Launched in December 2012, with the goal to increase MTN Swaziland’s
customers’ access to airtime, Connectikpeople observes that the expectations
have been filled in terms of service adoption, where MTN Swaziland accommodates
over 67% of MTN prepaid base and 99% of
the qualified base having used MTN XtraTime at least once since inception. The
active user base is 42% of MTN Swaziland prepaid customers.
Connectikpeople recalls that, MTN Swaziland launched in 1998 and is one of
the oldest MTN operations and currently has about 800 000 customers of the 1.1
million people living in Swaziland. MTN Swaziland also announces about 96.5% 2G
coverage and 71%, 3G Coverage.
MTN Group:
Launched in 1994, the MTN Group is a leading emerging market operator,
connecting subscribers in 22 countries in Africa, Asia and the Middle East. The
MTN Group is listed on the JSE Securities Exchange in South Africa under the
share code: “MTN.” As of 30 September 2013, MTN recorded 203.8 million
subscribers across its operations in Afghanistan, Benin, Botswana,
Cameroon, Cote d’Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Iran,
Liberia, Nigeria, Republic of Congo (Congo Brazzaville), Rwanda, South Africa,
Sudan, South Sudan, Swaziland, Syria, Uganda, Yemen and Zambia.