Philips launched a global mobile app which encourages women to check their breasts regularly each month.

The breast cancer is become one of the dangerous threats across the world; everyone is exposed. Based on this reality a set of sensitization campaigns are organized across the world. Philips wants to play its partition by harnessing the power of the mobile devices.   

According to certain sources, in UK around 55,000 people, including some 400 men, are being diagnosed with breast cancer each year.

In this combat, earlier detection and better treatments mean that survival rates after a diagnosis of breast cancer are improving. Henceforth available on Google Play and iTunes, produced with Breast Cancer Care and free to download, this mobile app gives a step by step guide to breast

awareness showing what to look out for in order to become more aware of any differences that may occur.  

To download the app and more information, visit: www.philips.co.uk/breastcancercareapp