B2B and B2C Marketing Orchestration Platform: the real value of Oracle.

In this ecosystem, we talk about the orchestration of the marketing interactions across email, mobile, social, display and the web, at massive scale.

The stake, in this ecosystem is the ability to provide CMOs in all industries with relevant, cost-effective and flexible solutions.

At Oracle, the Oracle Eloqua platform with its insufficiencies was already available as an approach to help marketing staffs. Henceforth Responsys used by the B2C brands across the globe to orchestrate marketing interactions across email, mobile, and more has joined the group, bringing on the single platform: Extended Oracle’s Customer Experience Cloud, which includes Commerce, Sales, Service,
Social and the Oracle Marketing Cloud.

Pending, to evaluate how these technologies will be integrated, and see how the Responsys and Eloqua platforms, will ensure that CMOs in all industries are armed with a best-in-class solution, a note of 7 out of ten rewards the capacity of Oracle to understand the stakes.