Enterprise mobility market: ‘’There are two sets of OEM battles that need to be watched closely: Apple and Samsung and Nokia and BlackBerry’’.
As enterprises become more
reliant on mobile devices, apps, and services, Connectikpeople.co recommends OEMs
to increasingly broaden their enterprise offerings.
In this ecosystem, we can observe that, despite the fact that, Blackberry faces shrinking smartphone market
share in an intense competitive environment, this company is still considered
the gold standard in enterprise security supported by recent BES enhancements
for multi-OS and dual-persona device
management.
Today, Connectikpeople.co has captured this study which shows that BlackBerry
and Nokia are battling for the number three spot in the enterprise mobility
market. BlackBerry has more enterprise mobility experience; however, Nokia now
has the backing of Microsoft. Couple these advantages with the recent struggles
by Apple and Samsung means that opportunity exists for BlackBerry and Nokia to
gain market share and subsequently improve their ranking.
ABI Research’s Enterprise Smartphone vendor matrix concluded that, overall,
Samsung is number one followed closely by Apple, with BlackBerry rounding out
the top three.
Connectikpeople.co recalls that, the vendor matrix ranks companies based on
scoring in Implementation and Innovation categories. Nine smartphone OEMs were
compared on eighteen criteria including workspace management solutions,
partnerships and business customer adoption. Samsung’s large and diversified
partner network coupled with it being the first Android OEM to offer an
integrated enterprise solution pushed the company to the number one spot.
The vendor matrix score separating Samsung and Apple was less than a single
point. Apple received extremely high marks in Implementation due to high iOS
smartphone adoption by business users and because its smartphones are the most
activated device within EMM/MDM platforms. Samsung, on the other hand, was
ranked as more Innovative with a wider range of enterprise devices and better
security features.