Value from social and web content: DataSift found an agreement With Automattic/WordPress.
The stakes
which surround social and web content are are well established. Progressively
organizations, companies are aware of the value behind these data.
In this ecosystem, DataSift, progressively
paves its way via set of partnerships with the social platforms. The recent is
a global partnership with Automattic, the company behind WordPress.com. The
goal here is to help companies have curated access to relevant Automattic’s
public data including posts and comments on WordPress.com, as well as content
from externally hosted WordPress blogs and websites powered by Jetpack. This means
help these companies capture and analyze consumer attitudes and behaviors, and
then shift business strategy to take advantage of
that feedback
Connectikpeople recalls that, DataSift filtering capability can enable
users to:
·
Add context to the data by
providing more than 50 fields to search on, along with keyword targeting in
post titles, body text, tags, categories, comments and links,
·
define minimum comment count thresholds or
listen for key bloggers and influencers by username,
If unfamiliar, the DataSift
platform can: provide the data output for posts including tags and categories
applied by bloggers, providing even more context to the data.
The DataSift platform can also unify access to multiple sources including
Twitter, Facebook, Tumblr, Instagram, bitly and now WordPress, enabling
companies to easily integrate social data into their applications and use
social data to inform decision-making.
About DataSift
DataSift Inc. is the platform that powers the social economy, enabling
companies to aggregate, filter and extract insights from the billions of public
social conversations on Twitter, leading social networks and millions of other
sources. DataSift provides access to both real-time and historical social data
to uncover insights and trends that relate to brands, businesses, financial
markets, news and public opinion. Key investors include Insight Venture Partners,
Scale Venture Partners, Upfront Ventures and IA Ventures. DataSift has offices
in San Francisco, New York City and Reading, U.K. www.datasift.com .