Adobe Marketing Cloud: Adobe Campaign (formerly Neolane) and Adobe Experience Manager are now integrated.

If unfamiliar, we talk about a set of marketing solutions: Adobe Campaign (formerly Neolane) and Adobe Experience Manager.

Both technologies are  the key elements of the Adobe Marketing Cloud. Henceforth the combination of Adobe cross-channel campaign management and web experience management solutions aims to enable marketers to deliver unparalleled, personalized experiences in the channels
their customers prefer.  

If it is obvious that, marketers need a better way to create, optimize, and deliver content across all online and offline channels, they also need flexibility and unified experiences.

With this new milestone Adobe paves its way and has also unveiled new functionalities in Adobe Campaign:

• Real-time interaction management and scalability: Marketers can now effectively deliver large volumes of campaigns, offers, data, and interactions with an enhanced real-time marketing infrastructure.
• Distributed marketing improvements: New tools, processes, and assets make it easier for marketers to create and customize local campaigns.
• Reporting enhancements in transactional messaging: Transactional messaging, which completes or confirms a previously agreed upon transaction such as order or delivery confirmations, provides marketers an opportunity to increase brand loyalty and drive incremental revenue and more.

The upgraded features to Adobe Campaign are expected to be available in Q1 2014.

About Adobe Marketing Cloud

Now there’s a place that puts everything digital marketers need in one spot. It’s called the Adobe Marketing Cloud. It includes a complete set of analytics, social, advertising, targeting, Web experience management and cross-channel campaign management solutions and a social-enabled UI that brings together everything marketers need to know about their campaigns. So marketers can get from data to insights to action, faster and smarter than ever.