Better of use of data to inform design, customer interaction and business: the real value of IBM via IBM Interactive Experience.

Big data trends obliges, henceforth enterprises, organizations, industries and public, sector can leverage their efficiency on the Big data insights and analytic. In this dynamic solution providers have to be able to help enterprises, organizations, and industries to make better of use of data to inform their design, customer interaction and business.

At IBM, they talk about IBM Interactive Experience, billed as, the services capability that integrates the design capabilities and user experience experts from IBM Interactive.

Connectikpeople.co observes that, the practice aims to help users create the essential front-end, individual engagement, assimilate massive volumes of data , including the information on individual decisions, choices, preferences and attitudes , with the goal to convert that insight into high-value outcomes ranging from personalization to business model redesign.  

Connectikpeople.co has also captured the new data-driven capabilities for the C-suite which includes:
Life Event Detection: Analyzes unstructured social media data to detect important events in customers’ lives.

Behavioral Pricing :An algorithm that can combine behavioral models on consumer response to pricing, such as 'surprise' and 'thrill of a deal', with historical transaction data to help retailers design personalized pricing strategies that help consumers make purchasing decisions and improve their experience.

 Psycholinguistic Analytics : An algorithm that combines the psychology of language with social media data to understand inherent personality traits of individuals and identify their preferences. A note of 8 out of then encourages this new approach.