Here is why and how utilities will spend about $65 Million on Gamified Applications in 2016 to Engage Consumers.

Progressively, Conectikpeople.co observes that, Gamification technologies are serving as a key component of communication and consumer engagement strategies.

The new IDC Energy Insights received by Connectikpeople.co ‘’Business Strategy: The Role of Gamification in Utilities' Consumer Engagement” forecasts that by 2014, worldwide utilities IT spending for gamification tools, applications, and services will be approximately $13.5 million, rising to $65 million in 2016. IDC Energy Insights also expects that by 2016, 60% of progressive worldwide energy retailers will utilize at least one gamified application. 

The new IDC Energy Insights study explores the potential for gamified applications in the energy sector by analyzing real-world pioneering and innovative gamification projects. It focuses on how gamification can be leveraged to engage consumers to realize energy efficiencies, improve peak response, build customer loyalty, and acquire new customers in energy competitive markets. Early indications for gamifying utilities

and other energy players seem positive.

Connectikpeople.co has captured the following highlights:

·        It remains to be seen how well these mechanisms work over the long term or the level of appetite and patience that audiences will have when faced with a plethora of gamified applications vying for their attention,

·        Behavioral change programs is billed as a vital component of a sustainable energy strategy, serving as a good value proposition for utilities and other energy players keen to improve energy efficiency and/or peak response,

·        Gamification is also seen as just one approach to instigate behavioral change and engage consumers,

·        Gamification can provides a current approach using characteristics which are familiar to large segments of the population, including some demographics often harder to engage through conventional communication programs,

·        An increasing variety of vendors are bringing gamification technologies to the market, which integrate with social platforms and enterprise applications.

Connectikpeople.co recalls that, for additional information about this report or to arrange a one-on-one briefing with Adam Ajzensztejn or Roberta Bigliani, you can contact Sarah Murray at 781-378-2674 or sarah@attunecommunications.com.

About IDC Energy Insights

  IDC Energy Insights assists energy businesses and IT leaders, as well as the suppliers who serve them, in making more effective technology decisions by providing accurate, timely, and insightful fact-based research and consulting services. Staffed by senior analysts with decades of industry experience, our global research analyzes and advises on business and technology issues facing the utility and oil and gas industries. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology market. IDC is a subsidiary of IDG, the world’s leading technology, media, research, and events company.