Many industry customers have regarded mobile applications as the emphasis for next-step IT construction, said IDC report.
Within the mobility ecosystem, the proliferation of mobile devices, mobile applications,
is huge. To date, the state is clear, this market is limited, segmented,
various and more and more flooded.
For you, Connectikpeople.co has captured this IDC's report , where China
Enterprise Mobility Solution Analysis by Key Verticals along with the
popularization of smartphones and driven by consumer mobile applications,
mobile applications have been widely applied in various vertical markets, and
many industry customers have regarded mobile applications as the emphasis for
next-step IT construction.
According this report, the following characteristics are embodied in mobile
applications within the
industry market:
(1) Mobile applications for marketing and customer service are more
popular. Enterprises in modern service industries, represented by banks,
insurances, telecommunications, and transportation and logistics, take the lead
in releasing B2C mobile applications targeted at consumer customers, such as
mobile banking, mobile insurance, and mobile business office. Some consumers
tend to transact businesses through smartphones so as to avoid queuing at a
business office. Along with increasingly fierce market competition, and in
order to promote customer service level and improve customer
satisfaction, all enterprise customers in various industries will address the
usage behaviors of consumer users so as to expand new mobile channel for
marketing services.
(2) The scale of field service staff is large. Universal mobile application
demands exist among front-line staff or field service groups, such as managers,
after-sale service team, governmental law enforcement staff, patrols and other
types of user groups. In the industries of FMCG (fast-moving consumer goods),
transportation and logistics, governments, and power and energy, mobile
applications can effectively support the fieldwork of front-line users. Mobile
terminal equipment is adopted to collect field information, including market
dynamics, equipment assets, urban condition, and customer information, and
field information can be rapidly uploaded to the back end systems at the
headquarters; at the same time, the field staff can also search in real time
for related information to carry out the work. These user groups, which cannot
be covered by the traditional IT system, can now be comprehensively supported
by the mobile applications. The informatization construction opens a new
chapter in the mobile Internet era.
(3) The general solution, represented by mobile office, is applicable
to various industry users, which is the most popular application type at
present. However, as the customers gradually understand mobility trends, mobile
applications will be expanded to specific business scenarios in various
industries, and many emerging and unique mobile applications will appear to
cover broader user groups, change the traditional work pattern, and improve the
working efficiency and the customer service quality. At present, a batch of new
and typical mobile applications has appeared among part of the customers in
industries of transportation and FMCG. This has allowed the working efficiency
of staff and the operation management ability of enterprises to improve
significantly.
Finally according to IDC’s research, the industries of banks, insurances,
FMCG, transportation and logistics, and governments have mobile
applications with higher construction maturity and the company has predicted
that a large-scale industry will be formed in 2017, and the market size of
enterprise mobile solution in 2017 will reach US$ 4.67 billion.
