New IBM Study: here is why consumers are willing to share Personal Details, Expect Value in Return.

Beyond the security stakes, the proliferation of mobiles devices generates progressively the unmatched realities, assets and opportunities for owners and industries.

In this survey captured by Connectikpeople.co it appeared clearly that consumers are willing to share their personal information with retailers, particularly if they get good value in exchange. Meaning that, details about themselves and privacy can be scarified if there are, good values in

exchange.  

According to the new IBM survey of more than 30,000 global consumers released at the 2014 National Retail Federation convention (#NRF14), the percentage of consumers willing to share their current location via GPS with retailers nearly doubled year-over-year to 36 percent. Thirty-eight percent of consumers would provide their mobile number for the purpose of receiving text messages and 32 percent would share their social handles with retailers. 

Connectikpeople.co observes that, consumers simply expect to be able to use their technology in all aspects of their life, including how they shop. IBM’s study found that the five most important omnichannel capabilities to consumers are, in order:

·   Price consistency across shopping channels;

·   Ability to ship items that are out of stock in the store directly to their home;

·   Option to track the status of an order;

·   Consistent product assortment across channels; and

·   Ability to return online purchases in the store.  

The same survey found that consumers fall into four distinct groups differentiated by their interest in and use of social, location and mobile technologies while shopping. 19 percent of consumers surveyed lag behind the majority of the population when it came to using technology to shop. Another 40 percent of shoppers use social, location and mobile technologies for information gathering, but are not likely to use them to purchase products. 29 percent use social, location and mobile much more extensively, for everything from researching products to ordering goods. 12 percent of consumers surveyed are classified as “Trailblazers,” those who use these technologies across channels and base their choice of retailer on whether they make that possible.  ‘’The IBM study anticipates that most consumers currently using technology to research and shop will only increase their usage. Trailblazers also represent a desirable demographic. They have a higher income level, are more optimistic about the future, plan to spend more in 2014 and are very socially engaged’’. IBM recommends retailers serve Trailblazers to stay competitive.