The India’s IT software market in 1H 2013.

Reliance on technologies, Big Data, mobile applications, and Cloud services is progressively observed within organizations, enterprises and within the public sector. The trend speeds up with the flexibility and the efficiency offered by these technologies, and platforms.

As per International Data Corporation (IDC), this trend creates an

upsurge in demand for Software in India.

Connectikpeople.co observes that, despite the fact that, IT investments in India witnessed a slight slump in 1H 2013 owing to cautionary approach in the midst of rising economic concerns, the software market grew by 10.2% y-o-y ,as against the 2H 2012 forecast of 13.3%.

According to International Data Corporation (IDC), the IT software market was pegged at INR 109.13 billion in 1H 2013. On the back of fast-growing software submarkets system, Connectikpeople.co has captured: software (2013 year on year growth 19.0%), collaborative applications (2013 year on year growth 13.5%) and quality and life cycle applications (2013 year on year growth 12.8%). Other key growth areas in 2013 include:  security, storage, middleware and consumer applications.

India's enterprise software market continues to be dominated by global giants Microsoft, Oracle and SAP. Microsoft continues to lead in India software market with 31.1% market-share in the enterprise software space, followed by Oracle with 12.4% markets-share. SAP stood third with 6.2% market-share. The top ten vendors together captured 68.4% of total enterprise software spending in India in H1 2013. 

The same report revealed that, despite economic uncertainties, large organizations and mid size companies continue to steadily increase their software investments, so as to respond in a timely manner to the changing market and enhance their core competitiveness. While large organizations continued to be the primary drivers of enterprise application spending, the small and medium-sized business (SMB) segment is emerging as a key area of focus for software vendors.