Call Tracking and Phone Lead Management App to drive revenue: the real value of Ifbyphone.

In this business, one plays with the privacy borders. Because as usual, CMOs need to understand which campaigns actually make the phone ring and drive revenue. In fact, Connectikpeople.co talks about source data for inbound calls, to give marketers complete and accurate insight.

At Ifbyphone, the Call Tracking and Phone Lead Management App is henceforth available on the Salesforce1 AppExchange, with the goal to enable businesses to measure and optimize marketing campaign ROI, generate more high-quality inbound sales calls and acquire more customers over the phone.

Connectikpeople.co observes that, this app is Part of Ifbyphone’s voice-based marketing automation platform, promising to eliminate a ‘critical blind spot for marketing and sales teams by automatically capturing previously unavailable lead source data for inbound calls, logging that information in Salesforce and displaying it to sales agents before they answer the call to improve conversation quality and

conversion rates’.

Connectikpeople.co has captured the following key features:

• The Ifbyphone app can automatically captures phone lead data in Salesforce for any online, mobile or offline marketing source. This data is included in Salesforce reports to give marketers complete and accurate insight into lead, opportunity and account conversion rates and ROI for every source.
• The Ifbyphone app provides sales teams with a web-based phone panel embedded within Salesforce they can use to make or receive calls anywhere on any phone they choose.
• If an inbound caller already exists in Salesforce, the Ifbyphone panel will display the name and provide a link to the record for easy access. If it’s a first-time caller, the app automatically creates a new Salesforce record, saving the agent time. When calls go unanswered, the app captures the data and displays it in a “Missed Call” queue for easy access.
• The embedded phone panel enables sales agents who work remotely to make calls from anywhere on any phone and still appear professional by having their business’s number show up in caller ID instead of their personal number.

About Ifbyphone

Ifbyphone provides the leading voice-based marketing automation (VBMA) platform that businesses and marketing agencies rely on to connect, measure, and optimize sales calls. Built specifically for marketing and sales, Ifbyphone’s cloud-based solution helps companies of all sizes optimize marketing spend across all channels, generate and convert more high-quality leads, and acquire more business over the phone.

Known for its unmatched ease-of-use and reliability, Ifbyphone’s VBMA platform has successfully processed over 250 million calls for over 600 million minutes. Organizations in all industries use Ifbyphone, including marketing agencies, lead generation, e-commerce, direct response, financial services and insurance, health care, retail and logistics and SaaS and technology. For more information, visit www.ifbyphone.com.

About the Salesforce1 AppExchange

The Salesforce1 AppExchange is the world’s leading business apps marketplace. With more than 2,000 partner apps and 2 million customer installs it is the most comprehensive source of social and mobile cloud apps for business. The Salesforce1 Customer Platform is the new social, mobile and cloud customer platform for building next generation apps, powering Salesforce CRM, and more than 3 million custom apps built by customers and partners. Apps built on the Salesforce1 Platform can be easily distributed and marketed through AppExchange.